Search Engine Technologies, Software, and Metrics

You know, it all starts out with that URL, really. That’s where the SEO starts; it starts with the URL, because of the fact that it’s imprinted on HTML code from the get-go. Remember that this is what search engines like Google do. They download HTML code, and then they run their proprietary formulas of billions of variables over all of the code. You can sort of deduce on your own, what you’d do with a linear formulaic expression that would analyze HTML code. You’d basically start with the, well, basics. When you look at something, you look at the size of that something first. If you’re filling your webpage or your website with a bunch of dynamic data, then that will be noticed, right off the bat. You’ll be seeing a lot of call instructions and URLs that link to Java applets and the like, instead of the quantity of text that you see on the screen. Remember that these search engines, for the most anyway (there are experimental technologies that are trying to do just this, with photo analysis sort of systems), are not actually looking at the screen; they’re looking at the code.

So, straight away, right there, you can tell the true SEO specialist from the bedroom bunker solider (you know, the kind of SEO officer that’s basically set up bases from his laptop, at his mother’s house). If the SEO guy’s telling you that “this doesn’t look good,” you can tell him to basically shove it, because search engines don’t care about “look.” They care about code. Okay, back to the “basics:” how do you quantify things, when you first are introduced to an idea. You basically take its dimensions. So, again, straight away, if you’re plugging a bunch of call instructions (and that’s not necessarily a bad thing, because the actual page is cached via the search engine anyway), in order to populate your page dynamically, then that will be evident, because the first thing that a web search engine string will do, is quantify what all is there. It’s a completely systematic and hierarchical thing, that sometimes seems relational, in the data sort of way, but it isn’t. Even if it was relational, remember that in the end, software is zero-sum. It’s always going to be a zero-sum situation, which is why it makes the matter of evaluating software so simple and straight forward; it either works or it doesn’t.